Friday, November 19, 2010
The Hucksters (1947).
The Hucksters (1947). Cast: Clark Gable, Deborah Kerr, Sydney Greenstreet, Adolphe Menjou, Ava Gardner and Keenan Wynn .
War veteran Victor Albee Norman returns to New York City, wanting to land an advertising job with the Kimberly Advertising Agency. During his interview with Mr. Kimberly, Victor agrees to take on the company's toughest client, Evans Beauty Soap. Victor likes the idea of the new advertising campaign, in which twenty-five women, give testimonials for the soap in exchange for a donation to their favorite charity.
At the photographer's studio, Victor and a representative from the Kimberly agency argue over how Kay should dress for the shoot. The argument results in an emergency board meeting, during which Victor meets Evans. To prove his point that consumers can be shocked into paying attention to advertisements, Evans catches the attention of the board members by spitting on the table. Evans shares his belief that the radio ad should irritate its listeners in order to be best remembered, Victor tell him that the soap should talk about cleanliness. Victor then impresses Evans with a new classier radio ad.
To celebrate, Kimberly and his wife take Victor and Kay out to the dinner club where Victor's past lover, Jean Ogilvie, is singing, Kimberly gets drunk and almost ruins the evening.
Later, when they are alone... Victor and Kay make plans to spend a romantic evening together at the, Blue Penguin Inn. Victor is surprised to see that the hotel is under a new and less-than-attentive management. When Kay arrives, she takes one look at the hotel and misinterpreting Victor's intentions, immediately leaves.
Victor is still waiting for Kay when he is called back to New York. His next job is to go to Hollywood to sign up radio personality Buddy Hare for the show.
While traveling Victor runs into Jean, after their conversation, Jean realizes that he is in love with Kay. Will Victor and Kay become engaged and will Victor complete his new assignment?
This was Ava Gardner's first big role in a major film. This was the first of three films she did with Gable, besides Lone Star and Mogambo. I think that you will love Ava's and Gable's, on screen chemistry.
His bristling mustache and expressive face were his stock in trade and though he very rarely had a lead role, he received prominent billing in most of his movie and TV roles.